Global Media Landscape and its Implications on Pakistan

Abstract

The current paper sheds a light on the global media landscape and its influence on world’s media as well as global politics. The paper tells that the capitalists’ states, living at the North Pole were in favor of global communication via global media to promote democracy, freedom of speech, and free market in the states living at the South Pole. As the global media has been consolidated into a few hands because most of the global media and other media-related businesses were controlled by the Western countries living at the North Pole; therefore, their government, media, and other business organizations profited immensely from the concept of free flow of information and freedom of speech and expression. This has served both, political as well as economic purposes. The free flow doctrine, through media vehicles, assisted the Western countries to penetrate the global market to promote their goods, services, products, and their culture as well. The paper made it clear that the West, led by the US, dominates the information and entertainment networks of the world which is causing a serious repercussion for the developing countries like Pakistan. The current study, at the end; presents the implication of the Western media hegemony upon Pakistani media and presents its policy recommendations to cope up this growing challenge.